Biddle Motor Car Logo and Biddle history

Biddle Motor Car history

"The information, rather than talking about sales persuasion" was the slogan of Philadelphia, Pennsylvania, founded Biddle Motor Car Company. He was noted for the Conservative ad. The company produces six models, with the heaviest weighs 2950 pounds with a 48 hp (36 kW) four cylinder being sold for $ 3475. The company existed from 1916 to 1923.

The company was incorporated in October 1915 and presented the car at the Auto Show in Philadelphia in January 1916. Car was a car assembly Done at Philadelphia. First bodies were supposed to be society organization Fleetwood, Fleetwood, Pennsylvania. First cars were powered by four cylinder Buda, 3 3 / 4 Bore by 5 1 / 8 stroke and Warner 3 speed transmissions. Some models featured wire wheels Rudge-Whitworth. The bodies have been called in the European tradition. Biddle stand by radiators V-shaped plates, not angular or defenses of the cycle, instead of the usual steps, wheels Double Spoke sidemounted where this concept was strictly European.

Advertising Biddle, appearing in Life Magazine in 1917 confirms that the car was "assembled" from parts produced by others, including a top quality motor Duesenberg, and that it reflected European style. The roadster shown in the ad resembles a time Mercedes Benz SUV model, with its deep radiator V-ed, cycle wings, spoked wheels and step plates. From its dramatic bow, long hood line sweeps back to a raked windshield of a full-scale aircraft cowl, then descends to a line of casual cut his down doors and flows into a streamlined tail .

The car is shown in the drawing unacknowledged, standing at the foot of a long winding path of a golf club colonial style across a manicured lawn. The design is strongly influenced by Japanese prints in its linearity, Stark use of light and shadow, and abstract composition. The sophisticated imaging of the ad is complemented by an elegantly literate text, led by haiku, "Biddle Automobile Speed" and the evocative following statement:

The thrill of the speed with perfect control are its leading car equipped Biddle Duesenberg Motor. Safety and comfort are his - the character of the building provides them.

Both the spare tire, copy and poetic minimalism East in the image are clearly the high level of design and equally high expectations of the company for its customers. Biddle was one of over 2000 automotive manufacturers located throughout the United States in the first quarter of the twentieth century, which failed to survive the intensifying pressures of mass production and national distribution in late adolescence and strong competition imposed by the massive corporate consolidation in the 1920s.

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