Scion logo images and Scion company history

Scion history

Scion was first introduced in March 2002, the Auto Show in New York. There were only two concept vehicles, the BBX (later the xB), and the CCX, which became the TC [1].

In 2004, XA and XB were announced at the Greater Los Angeles Auto Show January 2, 2003. They were available in 105 Toyota dealerships in California at their initial launch, June 6, 2003. The subsequent deployment of the mark in the South, Southeast and East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of TC 2005. On December 16, 2006, Scion unveiled the next-generation xB, based on the concept T2B, and the new xD successor of the xA, by invitation only, no camera event in Miami. Both cars were then publicly unveiled February 8, 2007 to 2007 Chicago Auto Show [1].

Scion from the use of high-profile Toyota value of innovation, a series of articles in the Harvard Business Review later encapsulated in the book Blue Ocean Strategy [2]. Key factors in the strategy canvas Toyota have never been published, but included "price", "Options Factor," "Measures of driving performance," "Trust in the purchase," "21st Century Radio . [3]

Scion is a brand of Japanese cars, based ex nihilo in 2003 by the Toyota car. The Scion brand is present only in the U.S. market, and is a young clientele.

Its range consists of three models:

- The xB, renewed in 2007; compact, initially twin of the Toyota bB and Japanese during the second generation, twin of the Toyota Corolla Rumion Japanese.

- The xD; small car that replaces the xA, twin of the Toyota Ist Japanese renewed in 2007 (hence the Toyota Urban Cruiser sold in Europe).

- The tC coupe, only specific Scion model, launched in 2004.

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